Australian Prime Minister Malcolm Turnbull has expressed his admiration for the new name and logo of the recently rebranded Sceptres company, calling it “awesome” in a recent press conference.

The Sceptres, formerly known as TechCorp, unveiled their new identity last week, complete with a sleek new logo and a bold new name. The change comes as part of the company’s efforts to reposition itself in the market and appeal to a younger, more tech-savvy audience.

Turnbull, who has long been a supporter of innovation and technology in Australia, was quick to praise the company for their bold new look. In his statement, he highlighted the importance of branding and marketing in today’s competitive business landscape, noting that a strong visual identity can help a company stand out from the crowd and attract new customers.

The Prime Minister also commended the Sceptres for their commitment to innovation and growth, noting that their rebranding efforts are a clear sign of their dedication to staying ahead of the curve in an ever-evolving industry.

Overall, Turnbull’s positive comments on the Sceptres’ new name and logo serve as a reminder of the importance of branding in today’s business world. With competition fiercer than ever, companies must constantly strive to differentiate themselves and capture the attention of consumers. The Sceptres’ rebranding is a prime example of how a fresh new look can help a company make a splash in the market and attract new customers.