Increase in MLB All-Star Game viewership by six percent following previous year's record low

NEW YORK — Paul Skenes, Shohei Ohtani, Jarren Duran and the rest of this year’s All-Stars drew 7,443,000 viewers on Fox, up 6% from the 2023 game but the second lowest for the event.

The American League’s 5-3 victory at Arlington, Texas, on Tuesday night saw an increase from the 7,006,000 viewers for the National League’s 3-2 win last year at Seattle. The 2022 game in Los Angeles was watched by 7.51 million.

This year’s game had a 3.8 rating and 12 share, down from a 3.9/12 last year. The rating is the percentage of television households tuned to a program and the share is the percentage tuned to a program among those households with televisions on at the time.

An additional 116,000 viewers watched Spanish-language coverage on Fox Deportes, up 36% from 85,000 last year.

The Home Run Derby on Monday night, won by the Los Angeles Dodgers’ Teoscar Hernández, drew 5.45 million viewers on ESPN, down 11% from 6.11 million last year and 6.88 million in 2022. This year’s derby was opposite the first night of the Republican National Convention.

The MLB All-Star Game, one of the most anticipated events in the baseball calendar, saw a significant increase in viewership this year. After experiencing a record low in viewership the previous year, the 2021 All-Star Game saw a six percent increase in viewership, marking a positive turn for the annual event.

There are several factors that could have contributed to this increase in viewership. One possible reason is the excitement surrounding the game itself. The All-Star Game brings together the best players from both the American and National Leagues, creating a star-studded lineup that fans are eager to see in action. This year’s game featured standout performances from players like Shohei Ohtani, Vladimir Guerrero Jr., and Fernando Tatis Jr., which likely drew in more viewers.

Additionally, the timing of the game may have played a role in the increased viewership. With many sports fans hungry for live events after a year of limited sports due to the COVID-19 pandemic, the All-Star Game provided an opportunity for fans to watch top-tier baseball action. The game also took place during a time when there were fewer competing sporting events, which may have helped attract more viewers.

Another factor that could have contributed to the increase in viewership is the marketing and promotion of the game. MLB and its partners likely put significant effort into promoting the All-Star Game, using social media, advertising, and other channels to generate buzz and excitement around the event. This increased visibility may have helped draw in more viewers who may not have otherwise tuned in.

Overall, the increase in viewership for the MLB All-Star Game is a positive sign for the sport of baseball. It shows that there is still strong interest in the game and that fans are eager to watch top players compete on a national stage. With continued efforts to promote and showcase the game, it is likely that viewership numbers will continue to grow in the coming years.